Unwind Health, the health and wellbeing collective based in Miranda, recently launched its new-look branding and website, featuring a fresh layout and new logo designed by the creative minds at MAD Design.
With its wide portfolio of health services, including chiropractic, acupuncture, massage, yoga and naturopathy, Unwind needed a way to communicate both the message of individual treatments, while staying true to its 'collective' model. The team at MAD Design used bold colour and a dynamic logo to bring to life the aspects of 'unwinding' and reaching optimum health.
The new company look was launched in January 2013. Click here to view this MAD Design corporate identity and website work for Unwind Health.
Business communications and technology company Maxinet has launched its brand new website – brought to life by MAD Design.
Attention spans online are razor-thin. So with a service offering that covers telecommunications, data, internet and everything in-between, the biggest challenge was creating a user experience that navigated all products quickly without overloading the visitor.
Key to MAD's strategy was an experience that did not require continuous scrolling down the page or mile-long dropdown menus. By dividing Maxinet's service offerings into four areas – Internet, Voice, IT and Web services – MAD was able to present relevant submenus that kept the site clean and concise.
Maxinet's red and black scheme works seamlessly (much like their products) and MAD Design's finished product has achieved the job of maximum information with minimum fuss. To view the work, click here.
MAD Design would like to send a BIG clap to our favourite Not-For-Profit, Youth Off The Streets for winning the sixth annual PwC Transparency Awards for 2012 in the $5m. to $30m. revenue category.
MAD has worked for over 4 years now on their Annual Report submissions and are very excited that this was their year - finally!!
It's extremely special for such a great organisation such as Youth Off The Streets to not only be recognised for all the good they do within our communities but also as a successfully managed and well structured organisation.
The design process takes about 4 months to put the 80+page Annual report together, from all the content being written and collated together at the Youth Off The Streets office, through to new design concept, page layout and typography, photo retouching, graphs, tables and supporting illustrations, which all come together as not only a very professional and graphically appealing document, but also is a great memento for Youth Off The Streets' journey as a company each year.